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If you want to know where in the code is the anchor text then you can refer here:
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Anchor text usually gives your visitors useful information about the content of the page you're linking to.
It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
When we say we want to rank high from the keyword " My Blog Post ", then it is good to use "My Blog Post" for the link rather than "CLICK HERE" or "NEXT".
There are also discussions that asking what is the appropriate numbers of words that is allowable to make the link look presentable or as they say the link is not "diluted". We don't have the copy of Google's algorithm or for any other search engine but on my opinion it is better to limit the number of strings that we are going to use. For me three words is enough to know what your link is all about. And it also looks more presentable. Also you may use the string from those who link towards you as a keyword of the link. Generally use anchor text more often in linking because it is one of the factors the Search Engines are looking.
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